Born in 1975 into a 4th generation of Master stonemasons, Fred Avella was immersed into the family business from a very young age. At 12 years old he was taught by his father how to polish, cut and shape different works in stone and marble. At age 21, the municipality of Sanary located on the French Riviera chose Fred to spearhead full renovations of multiple fountains and public statues.
His contemporary work offers a variety of finishes while being influenced by today’s French design industry with respect to ideas about pop culture, cartoons and comics. He created “Freud,” his first sculpture series, manifesting his intention to demystify different animals with proportions, exaggerations, round lines, and personification.
Frederic’s concept is to parody the serious character in an amusing, almost burlesque way, knowing what the animal image represents in pop culture while being often used for brand labels or as sports mascots. Yet still, the animal’s characteristics remain loyal, faithful, courageous, powerful and strong. He creates, revisits and customizes animal subjects by giving them a touch of candy pop art aesthetic and bright color finishes.